Barış Özçelik

Certified Product Owner / Product Manager | Technology Product Strategy
SaaS, IoT, Security & AI | Agile | International Experience

Results-driven product leader with extensive experience in senior IT product management and business development roles at HP, Samsung, and Asus, as well as six years founding and managing Loceye International HK Ltd. I specialize in maximizing product value through clear vision, market research, data-driven roadmaps, and agile execution. My expertise spans SaaS, IoT, security, and AI, with a proven track record in both global corporations and startups.

I thrive on tackling complex challenges, collaborating across cultures, and continuously learning new technologies. I am passionate about building products that deliver real impact and user satisfaction.

2023-2025
Product Owner and Marketing Manager of contractSILO

Leading product ownership for a SaaS contract management solution of CuReMa Consulting GmbH, defining and executing product vision, strategy, and roadmap for AI-driven features for SMBs.
Planning and managing marketing and social media activities of contractSILO.

2018-2022
Product Manager for Well-Known Electronic Security Brands

Drove product strategy and execution for mid and high-end video security technology solutions at Securitas Technology Türkiye, managing the full lifecycle for inhouse VMS and SaaS IoT platforms in Agile environment.

Led new product initiatives in retail analytics and electronic video security solutions and achieved annual revenue targets exceeding $10M.

2016–2018
Leading Samsung Türkiye Printing Department

Managed the complex transition and integration of Samsung’s global printing business into HP, ensuring business continuity and operational stability.

Launched and positioned Samsung’s commercial A4 and A3 product lines, capturing up to 9% market share from 2% for A3 products within the first year.

2009-2016
Founded as Solpreneur Loceye International HK Limited

Established Loceye to provide contracted sales, marketing, and market entry services for Asian IT brands in Turkey.

Became the trusted local representative for brands such as ASRock, Infortrend, Foxconn, Huntkey, and Transcend

2007–2009
Group Product Manager for Well-Known IT Brands at Leading IT Distributor

Managed Mersa’s PC Components Group, securing distribution rights for major international brands (ECS, Adata, Powercolor, Samsung, Asus, Sapphire).

Directed the supply chain for a Ministry of Education tender (65,000 PCs & peripherals, $30M+ value), ensuring timely fulfillment

2006–2007
Account Manager for Leading Printer and Computer Brand

As a Retail Account Manager, he contributed to HP reaching over 85% market share in inkjet printers in Türkiye as one of 5 Retail Account Managers.

As part of the retail team, contributed as a retail account manager to maintain HP's #1 position for Pavilion notebooks and integrated new retail partners into HP's sales programmes

2003–2006
Account and Marketing Manager of ASUS Türkiye

Led the launch and development of new ASUS product lines (Servers, Networking, Storage), achieving regional leadership and global recognition.

Established ASUS’s local office and technical support team from the ground up, complying with Turkish legal requirements and recruiting the initial team.

2001-2003
Product Manager of Leading and Growing IT Distributor.

Introduced ECS motherboards as a new strategic brand, rapidly capturing 20% market share within six months at Kont Bilisim.

Launched and managed the ‘smartbook’ notebook/desknote line, and established ‘E-Kontak’ to support small-to-medium IT dealers across Turkey

2000-2001
Business Development Engineer of Leading IT Distributor.

Designed and built the reference system for one of Turkey’s first Pentium 4-based PCs at EMPA Bilgi Teknolojileri A.Ş.

Engineered PSU modifications to enable the launch of the market’s first P4-ready PC chassis

Key Success Stories

Barış Özçelik